Primary Clothing - Brilliant Basics for Baby & Kids Skip to content

End Of Season
Sale Is Here!

Let’s go

No labels, no slogans. Just super soft, sustainable, simpler clothes that your kids will love.

Welcome to Primary

Shop for babies and kids, not boys and girls.

Anything goes because everything goes.

Every color for every kid.

Shop dresses on sale!
Shop dresses on sale!

50% Off Dresses

Show us your true colors!