Team

Before Primary, Galyn spent many years building and marketing several brands for busy parents, from Baby Einstein to Diapers.com, and then she built Primary because all those brilliant babies in diapers need some clothes to wear.

In addition to launching and marketing nine successful e-commerce sites, Christina was one of the first employees at Diapers.com. Her then 2-year-old son appeared in one of their first ads in a diaper. This time around, he asked if he could please wear something respectable.

As Primary's CXO, Cap is responsible for not only the experience of Primary's customers, but also of its employees! Cap loves a good gif (with a hard G, thank you very much), rock climbing and a summer Negroni. Before Primary, he was an organizational consultant and leadership coach, led design at companies like BuzzFeed and Etsy, and before that was a designer at Amazon and a handful of startups.

After honing her skill set at Armani Exchange, Ann Taylor, Saks Fifth Avenue, American Eagle Outfitters, Gap Inc., Polo Jeans Company and Polo Ralph Lauren just to name a few (seriously, that's just a few), Marienne brought her passion and precision to Primary. When she is not ensuring our fabrics are the super softest and our fits are the fittest, she is spoiling her three dogs, supporting her charity LOVE/Leave Out Violence, and competing in Ironman 70.3 triathlons. Because determination.

Prior to becoming CFO at Primary, Bob worked as CFO and an Operating Partner at ironically, another company named Primary. With degrees from Penn State and NYU, he identifies as a lifelong frustrated Philadelphia and Penn State sports fan. 

Eboni joins us after receiving her master’s in dance/movement therapy and traveling North America for the past three years on tour with a modern dance company. She loves dancing, eating and traveling the world and when she was just ten years old, she informed her parents that she would be moving to New York City. We are so happy she did!

Jodie comes to Primary with degrees in Psychology and Organizational Psychology, so her love for people runs deep! She discovered her passion for HR while selling knives for Cutco and then landed her first big gig at Diapers.com. When she isn't scheming up ways to make our employee experience top-notch, she loves cooking, watching cooking competition shows, and playing mean games of online Scrabble in between. 

Ryan has worked at big brands including American Eagle Outfitters HK, Armani Exchange, Giorgio Armani and Tom Tailor Gmbh before coming on board with us at Primary. He is passionate about apparel and building better compliance in the supply chain and has a strong belief in full transparency and product traceability. He and his wife have two wonderful children and have also adopted two more incredible kids into their family!

Amy's extensive background in the financial services industry eventually led her to Primary where she delights us with financial advice as well as tales of growing up on an 18 acre farm or her world travels to Australia, New Zealand and Cook Islands. If we're being really good, she'll tell us the story of getting engaged on top of a glacier. We love that one.

Prior to joining Primary, David worked in analytics at Etsy and Betterment, and took a brief detour to start his own cold brew company. In his free time, Dave plays electric guitar, is learning chess, and enjoys a Seinfeld re-run (or two or three or four). 

As a CPA and graduate of Penn State, Mike's experience in accounting for a major university, an online marketing company and a trade association added up to exactly what Primary needed. When he's not balancing our books, he's playing softball, rigging his apartment electronics to his Echo Dot, and watching GoT or football with a bowl of his perfected theater-style popcorn recipe, which the Echo Dot has not been rigged to make yet. Yet.

Lori brings design experience from Gymboree, American Eagle, and Armani Exchange (among others!) to Primary. She enjoys pottery and sewing, is happiest when hiking, and hopes to design and build her own house someday. 

Ally has worked for brands including Ralph Lauren, Abercrombie, and VS Pink, but her favorite time to utilize her design skills is during craft time with her two kids (and favorite artists!), Jackson and June. When she's not dreaming up bright, new styles for Primary, she enjoys going to the library and hanging out with her family's Shih Tzu.

Danielle brings a degree from Hofstra University and experience at brands including Lou & Grey, Armani Exchange, and Aeropostale to Primary's product team. She loves traveling, cooking, and most of all, her childhood sleepaway camp! The love for Camp Wah-Nee runs deep in her family — her husband is also a proud alum — and they can't wait to watch their baby son go one day, too.

Michelle went to Baruch College where she took on a major in Corporate Communications and a minor in Psychology. After college, she went into Product Development and Sales at Wiesner Products and eventually becoming a Product Coordinator at Talbots before joining us here at Primary! Michelle enjoys meeting people and making them smile as well as celebrating everyone’s victories. She also believes there’s a tea for every occasion. Her personality is much like tea as we tend to feel better around her!

With 16 years in merchandising at J.Crew, overseeing everything from knits and sweaters to outerwear and accessories, as well as 3 years in crewcuts, Alexa brings her passion and magical merchandising skills to Primary. In addition to keeping track of inventory and leading assortment planning, she keeps track of a son, a bulldog, a baby girl (on the way), and the very particular arrangement of her desk supplies.

Kristian comes from a background in sales in companies like True Religion, Pac Sun and Zumies. He loves cooking, traveling, and cycling (when it’s nice out). He’s super passionate about music and loves to listen, play and even produce music and dreams of opening a recording studio with his brother one day. He graduated from Baruch where he studied Industrial/Organizational Psychology and was most recently at S’well for the last two years prior to starting here at Primary.

Tiffany came to Primary by way of freelancing for many national brands as well as authoring a book and viral website about Quinoa, her imaginary well-dressed toddler daughter. In her spare time, Tiffany tries to get over her childhood haircuts.

Franny graduated from Smith College and has brought her love for all things editorial to Primary! Before joining us, she worked in book publishing and online lifestyle media. When she's not writing puns about rainbows and footie pajamas, Franny enjoys forcing her friends to play Boggle, tracking down the nearest Mister Softee truck, and eating party subs. 

A graduate of FIT, Jamie joined Primary after working in the organic dog food industry (yes, that's a real industry!) and freelancing for many brands with strong missions for change. She is an avid traveler and mother of two cockatiel birds, and can be found rewatching The Office when she's not posting on Primary's social channels.

Toni-Ann joins Primary after years as a concert and freelance photographer. She's worked with various New York City venues and brands including Bustle, DSW, and Romper.com. Toni-Ann is a proud Disney devotee and dog mom to her golden retriever named Tallie. 

Kate graduated from Middlebury College and has both brand and agency experience, most recently hailing from Airbnb. In her free time, you can find Kate biking on the dirt roads surrounding Boulder, CO (rad!), skiing (radder!), or moonlighting as an illustrator (raddest!). 

Louisa joins us with a background in eCommerce in the fashion and cosmetics space. Her passion for photography and working with children led her to creating content for a private school’s website and teaching a Yearbook elective course. For leisure, she enjoys taking Hip Hop dance classes and snapping interesting pics wherever she goes! Fun fact: Louisa is a twin! 

A graduate of Brandeis University, Jen taught English in Japan before moving to NYC to work a series of marketing jobs, including at Diapers.com. Eventually she headed up email marketing at WeWork before bringing her expertise to Primary. When she's not traveling or fostering shelter kittens, Jen sometimes fosters fond memories of middle school show choir, when she donned a sparkly vest with tuxedo shorts and performed "Chattanooga Choo Choo".

A Penn State grad with oodles of agency experience, Teddy managed digital media campaigns for brands like eBay, Crayola, Hanky Panky, Snyder's of Hanover, Duncan Hines and more. His interests include endurance sports, motorcycles, Bruce Springsteen and karaoke, which if all combined is an endurance sport of its own.

Originally from Arkansas, Lindsey graduated with a degree in Anthropology from Hendrix College. After working at various non-profits, she taught herself JavaScript and attended the Recurse Center. When not bringing her love of refactoring code to Primary, she can be found enjoying fancy cocktails, playing tennis, or at SPiN playing "competitive" ping pong with her team: Baby Got Backhand.

Prior to joining Primary, Dave was an engineer at The New York Times and Vimeo. He's a lifelong record collector, year-round cold brew drinker, and can often be found hanging out with his baby son, with whom he shares a birthday. 

Yue joins the team with a BS in Chemistry and Psychology from China, as well as an MS in Human-Computer Interaction from RIT. She has a penchant for learning new things, helping people solve problems, and has even been known to dabble in audio editing, sticker drawing, clay modeling, and book translating! It is her life goal to own a boat (and be able to steer it). That goal is goals. 

Amanda got her start at the Genius Bar and continued on to support sites such as DNAinfo and Gothamist before joining us here at Primary and making sure all of our gadgets run without a hitch. She spends most of her free time on her Xbox, making art and attempting to train her cat to roll over. Her cat can also be found making art, hanging on her Xbox and attempting to train Amanda to roll over. They’re in a tie right now on who’s been more successful.

With a BS in Physics and Applied Mathematics, Matt worked in healthcare before coming to Primary. A builder at heart, Matt has crafted a computer keyboard from scratch and a RC airplane that he flies with his daughter. We consider this nothing short of wizardry. 

After pursuing a dual degree in Economics and Computer Science, Mathieu spent 10 years working in digital advertising, e-commerce, military strategy simulation and financial services before joining Primary.com. His interests include teaching his Amazon Echo useful skills, like how to prank call people and order tofu.

Prior to joining our team, Corey co-founded a startup called StreetSmarts which automated vehicle management for peer to peer car sharing platforms. He and his husband enjoy spending time with their 2 puppers: Connor, a Boston Terrier/Miniature Pinscher mix and Flash, a Beagle/Chihuahua mix!

When she isn’t busy writing code, you’ll find Alex obsessively listening to podcasts of all sorts while biking and rock climbing. Alex brings her experience in the Healthtech industry along with her fondness for learning new things to the Engineering team at Primary!

After spending 6 years growing with Bonobos when they were just a startup and eventually heading up their operations, Alex has joined us to manage and improve our processes here at Primary. Graduate of University of Michigan, pickup basketball player, beach goer and family guy can be found trying out new restaurants around the city and giving us all the recommendations.

With a background in Improv Comedy and Musical Theater, and extensive experience in customer service, Cynnie brought her dynamic "yes" attitude to Primary. When she's not wow-ing our customers with her thoughtful care and quick wit (and maybe a show-stopping ballad, if needed), she can be found chasing her rambunctious toddler and practicing meditation. In that order.

Nina has over a decade of customer service experience but she prefers calling it experience in delighting customers! She’s a big theater/film nerd and passionate about acting, buying new plants and gardening. She also loves coming up with new ways to incorporate as much chocolate into her life as possible while creating impromptu puppet shows for her two awesome little boys. We can’t wait to see your musical puppet show rendition of chocolat!

New York native and fashion lover, David has worked his way up the retail chain at brands such as Adidas, Brooklyn Industries, Converse and Topshop. Retail has been an outlet for satisfying his fashion cravings and his passion for interacting and helping others which was how he came to become part of the Primary family! David is super passionate about music and songwriting and he even started working since the age of 14 just to spend it all on music. That’s passion!

Stripe advocate, pop/punk/emo music lover and guacamole connoisseur, Carly comes to Primary with tons of customer service experience including Urban Outfitters, Gap and CultureFly. She has been honing in on her plant parenting skills and has wallet photos to prove it. Carly is excited to help you and your little one stock your closets!

A people person at heart, Nora brings her love of making friends and problem-solving to Primary's Wow Team. When she's not working carefully to make sure her clients have what they need and want, Nora is busy being a cat mom, crafting, and using her Film and TV Production degree from NYU Tisch to watch literally every RomCom under the sun.

Dylan joins our Wow team with 7+ years of customer service and sales experience in the Assisted Living industry. He is a lover of nature — he enjoys hiking, camping and fishing and aims to visit all of the Country’s National Parks! His adventurous spirit is not limited to the outdoors though, Dylan’s interests also include cosplaying, running Dungeons and Dragons campaigns and doing collaborative storytelling on TikTok.

Coming from an extensive background in replatforming e-commerce sites, Alyssa has worked on 11 different websites in total and has had a focus in the kids’ industry for almost her entire professional career. She loves to spend her free time traveling and hiking and recently has been keeping busy by renovating an old fixer-upper into her dream home!

Ray has wide-ranging marketing experience in both the retail and non-profit worlds but makes sure to save time for the things she loves outside of business as well. An avid biker— she also considers painting, picnicking and creating and consuming cheese boards some of her favorite hobbies!

Prior to joining Primary, Kyla worked as a financial analyst for a beauty start-up brand in addition to teaching aerial silk performance for 10 years. She is very well traveled — born in Italy, Kyla spent half of her childhood in Japan before moving to the states and earning her degree in Managerial Economics from UC Davis.

In addition to being a sneaker aficionado with 6 years of experience working for Foot Locker before joining us, Margot is also a snowboarding enthusiast whose grandfather introduced her to skiing and winter sports at the age of 2. She has a passion for all things cooking and travel related and loves falling down the rabbit hole of a great true crime podcast! 

A born and bred New Yorker and NYU Alum, Annie has been in merchandise planning her entire career. With a focus in the apparel space, she comes to Primary with experience working for Macy’s, J. Crew and most recently, Uniqulo. She has temporarily replaced all hobbies with the current task of navigating her toddler through the Terrible Twos!

Hannah comes to the Primary team as a grad from the University of Missouri with previous experience in men’s, women’s, kid’s and baby fashion and accessories. She loves to travel and her favorite part is finding new restaurants to try wherever she goes. She used to run a brunch-centric Instagram page and even has a typed up list of the best spots to visit in each neighborhood of NYC!

With a degree in Public Relations and Economics from Rutgers University, Gabriela studied abroad in Florence, Italy for a year— sparking a tour of 8 countries and her continued passion for travel. She is also a major foodie, currently on the hunt for the best sushi in NYC! 

Tanya studied Visual Communication at the Berlin University of Arts then began freelancing as an illustrator and graphic designer before joining the team at Primary. She explores her creativity in a number of other ways too, including ceramics, drawing and cooking! Tanya was born in Ukraine and is a major traveling buff, fluent in four languages: Ukrainian, Russian, German and English.

Joyce has a background as a “data magician” in different industries and after a long day of wizarding on her data broom, she likes to practice piano to keep grounded. She also enjoys solo-traveling to expand her horizons. Joyce has a habit of laughing so hard in photos that people think she is crying, making for a difficult to capture driver’s license photo!