The Rainbow Holiday Gift Guide

With predicted shipping delays in mind, it's never too early to get started on holiday gifting! If you're stumped for where to start, here is a roundup of our favorite ideas for kids, babies, grown-ups, and pets, organized by color in true Primary fashion. You'll see a few of our own products we're excited to gift this season, in addition to unsponsored picks from small brands we love. Scroll the entire guide or use the following links to skip to each section: Kids, babies, grown-ups, pets.

Kids

Red

• Felt kit, for your crafty kid to have on hand for cold winter days. 
• Play silks, a dress-up trunk go-to for letting young imaginations run wild. 
• Crewneck sweater, their new favorite always-soft-never-scratchy-dressed-up-ish layer. 

Orange

• Campfire, earworm camp songs not included. 
• What’s That?, a new kids’ book we love about food and community.  
• Sweatshirt, in their favorite, sometimes-hard-to-find color. 

Yellow

• Plush Pete, a soft companion from a beloved children’s book series. 
• Bead kit, for the kid who loves to accessorize. 
• Dress, an everyday favorite with pockets (of course!) for stashing holiday cookies. 

Green

• Dinosaur bank, used and loved by aspiring bankers and paleontologists alike. 
• Stationery set, for spreading the long lost magic of snail mail. 
• Cozy star leggings, a thicker, warmer version of their favorite classic leggings. 

Blue

• Sculpd kit, a must-have for when winter boredom strikes. 
• Airfort, for next-level fort-building. 
• Snowflake star PJs, festive enough to wear this season, but not so much that they can’t also bust them out in April. 

Purple

• Emotions game, a STEAM-based activity for helping little kids understand big feelings. 
• Qai Qai doll, aka their new spunky sidekick. (P.S. Trust us and follow her on Instagram!)
• Rainbow trim hat, for the kid whose favorite color is purple but also all the other colors, too.

Rainbow

• Hair clips, for keeping stray hairs at bay (or wearing just because they’re so fun!). 
• Artwork mosaic, a genius way of “keeping” all your tiny artist’s masterpieces. 
• Star puffer, so your all-star always stays warm.  

Baby

Red

• Bath puppet, for upping your bathtime comedy routine. 
• Puffer suit, so you can give baby the gift of head-to-toe warmth. 
• ABC book, a tactile way to learn their letters. 

Orange

• Teething flashcards, a lifesaver for when your youngest pupil’s teeth are coming in. 
• Joggers, a soft-as-can-be everyday classic. (Pro-tip: pair with a hoodie to gift a whole outfit!)
• Play mat, a super cushy baby mat in super calming colors. 

Yellow

• Art print, designed by a mom who wants to bring “identity, culture, and belonging” to kids’ art. 
• Metro card rattle, inspired by the city that never sleeps, for your baby who never sleeps. 
• Romper, a one-piece wonder for chilly weather. 

Green

• Peel and stick wallpaper, an easy way to spruce up their nursery. 
• Spruce teddy fleece jacket, a cozy layer that’s ready for all the baby cuddles. 
• Baby board book, customizable to tell their unique story. 

Blue

• Eating set, made for babies who are just starting out with solids. 
• Navy fair isle footie; you’re one zip away from an epic family matching moment. 
• Cloth diaper, loved for it’s eco-friendliness and overall fun graphic print. 

Purple

• Elephant stuffie; aka your baby’s new favorite companion. 
• Baby hat; a small gift for small heads. Make it an outfit with all our mini stripes! 
• High tops, for the baby who just learned to walk and is On! The! Go! 

Rainbow

• Block set, a gift they’ll use for years to come. 
• Felt letters, a soft and washable way to learn their ABCs. 
• Baby’s first socks, in a super-giftable pack of three. 

Grown-Ups

Red

• Hoodie, for the parent who has always secretly envied their kid’s favorite Primary zip-up. 
• Food puzzle, because no, we will never hop off the quarantine puzzle train! (Bonus: a portion of proceeds go to hospitality workers.)
• Vase, a bold and fun vessel for their next bodega bouquet.  

Orange

• Fair Trade Single Origin Turmeric , the new star of the spice rack. 
• Call Number, a library-inspired subscription that celebrates Black literature. 
• Luxy lamp, to add a little brightness in the depths of winter. 

Yellow

• Pouches, for storing and organizing literally anything. 
• Bowls, an upgrade to their chipped set with a hint of bright color. 
• Puffer vest, a perfectly packable layer for every kind of temp. 

Green

• Pasta straws, for those trying to kick their plastic straw habit but can’t quite get behind the soggy paper ones. 
• Tree PJs, not *not* inspired by Bob Ross. Pro-tip: these love mixing and matching with spruce separates! 
• Bike lock, compact and perfect for bringing on quick rides around town. 

Blue

• Weekly planner, undated, so they don’t have to feel bad about  being super planned one week and not the next. 
• Instead deck, a portable antidote to scrolling.
• Snowflake star socks, the same Primary socks the kids wear on repeat, now for grown-ups, too!

Purple

• Watch, the pop of color they didn’t know their wrist needed. 
• Candle; with 200 glowing reviews, we would easily gift this to ourselves, too.  
• Tee, the softest, everyday basic our team lives in. 

Rainbow

• Scrunchies, smartly made from scrap fabric.
• Rainbow puffer jacket, aka the gift that keeps on giving constant 70s childhood nostalgia. 
• Portrai, a custom piece of art that uses the objects people love to create a unique and colorful portrait.

Pets

Red

• Puffer, because nobody leaves the pet out of the matching family puffer moment! 

Orange

• Calming treats, made to help our extra-skittish furry friends. 

Yellow

• Pet tag, a bright upgrade to their ID tag. 

Green

• Collar, sustainably designed and super comfortable too. 

Blue

• Hoodie, because furry family members get chilly, too! 

Purple

• Crown, for the pet in your life who rules the hearts of everyone, including the mailman. 

Rainbow

• Rainbow chevron PJs, so they never have to feel family PJ FOMO ever again. 

Happy shopping! Show us what you're gifting this season on social @primarydotcom.